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Climalife

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19.10.2021 Trends

Climalife unveils its new visual identity: a new direction for a better value proposition.

Since 1874, Climalife has been the specialist in thermodynamics and technical fluids for the refrigeration and air conditioning industry. In 2021, our brand expanded its scope and now includes the Dehon Group’s fine chemicals offer.

 

 

This global and integrated approach allows us to increase our portfolio of offers by industry/application in order to satisfy all our customers on an international scale.

Today, Climalife strengthen its position as leader in working fluids and associated services. And, becomes the expert in eco-efficient solutions to service the industry.

We are proud to reveal our new visual identity, reflecting the dynamism of our brand in the face of business challenges. Climalife reincarnates its mission through an editorial line and visionary graphic codes. The history of the Dehon Group continues with a new clearly defined strategic line for the years to come.

Climalife keeps its emblematic blue logo, a symbol of the commitment to respect the climate and life. A new identity element has been added, consisting of the C for Climalife.

The C, which sits as a half globe represents our strategic vision. It induces our international scope, evokes circularity and represents an open system.

The squares are symbols of:

In order to meet the objectives we have set ourselves, our strategic vision is based on four essential pillars:

  • Consolidate our European coverage with a 360° offer
  • Deploy our key success factors internationally
  • Accelerate the transition to a circular economy
  • Digitalising services for a better value proposition

Through this approach, Climalife promises to connect its customers to the eco-efficient industry of tomorrow by strengthening its innovation and responding with agility to the evolution of different markets.